iLuminate™ is an entertainment technology company that combines state-of- the-art technology with electrifying entertainers who perform in the dark to create the ultimate performing arts experience. Founded by dancer and software engineer Miral Kotb, iLuminate™ enables performers, choreographers, engineers, technicians, stylists and artistic directors to produce explosive performances with customized wireless lighting programs. The results are extraordinary lighting effects choreographed with phenomenal dance moves that take viewers on an exhilarating ride.
Since launching in 2009, iLuminate™’s patented technology has been used in numerous performances by Grammy-winning superstars such as Chris Brown, Christina Aguilera, The Black Eyed Peas, and David Guetta, among others. It has also been featured on hit primetime television shows including “America’s Got Talent” (in which the dance troupe took third place), “Dancing with the Stars” and “X Factor,” awards shows like the “American Music Awards,” “MTV’s Video Music Awards,” “BET Awards,” “The Nickelodeon Awards,” “Billboard” and “Latin Billboard Awards,” and daytime favorites “The Ellen DeGeneres Show,” “The Wendy Williams Show,” and “Good Morning America” and “The Queen Latifah Show.”
Having catapulted into an international sensation, iLuminate™ has performed across the globe for various events, including headlining at the Cairo Opera House in Egypt; performing with Labrinth for Sony’s Xperia smart phone launch in London; dancing at automotive shows in Canada and South Africa; participating in Capezio’s prestigious 125th Anniversary Celebration at New York’s City Center; participating in the Hennessy Classivm Mega Event in China, performing at the Kids Inaugural Concert for Military Families as part of inauguration weekend in Washington D.C, among several others. In addition, iLuminate™ continues to perform at numerous corporate events across the country for such prominent companies as IBM, Lenovo, Opryland, Energizer, Dell, Cisco, Olympus, Starwood Hotels, and many others.
2012 saw the company open the production arm of their brand. Their first feature show was performed at Six Flags theme parks across the country where over 4,000 people a day were part of sold-out crowds to witness this all new event. iLuminate also installed two unique shows on the esteemed Crystal Cruises ships, which continue to perform weekly at sea. The iLuminate Off-Broadway show played to sold-out audiences at the Duke on 42nd Street in 2012 then re-opened for a two year run at New World Stages. The show has since been on tour in Mexico, Malaysia, Hong Kong and across the states. Their technology has also been used in shows in Europe including Robin Des Bois in France and Believe, a Holiday on Ice production. And even by tennis player, Serena Williams, in her own special event.